After 10 years crafting intuitive digital experiences for brands scaling from concept to $30M+, I specialize in designing UX/UI solutions and strategies that drive growth.
10+
Years
of Experance
12
Product
Launches
About Me.
With a focus on user-centered design, I collaborate closely with cross-functional teams to craft seamless digital experiences that not only meet user needs but also align with OKRs, budgets, timelines, and broader business goals.
Protfolio
RoboCuts Style Tile
For Robocuts, a revolutionary robot designed to cut hair, I developed the brand identity and sales collateral. This style tile captures the modern, tech-forward essence of the brand, blending sleek, minimalist aesthetics with futuristic elements. The goal was to communicate both precision and innovation, while making the technology approachable for consumers. The visual direction sets the tone for the product's marketing materials and user experience.
Madecraft Website
For Madecraft’s redesigned website, I focused on creating an intuitive, user-centric experience that highlights their world-class eLearning content. The goal was to reflect their partnership with leading platforms like OpenSesame, LinkedIn Learning, and Adobe, while keeping the navigation smooth and the content front and center. The design incorporates a modern, clean aesthetic to engage users and communicate Madecraft's expertise in the eLearning space.
Madecraft Brand Book
I had the privilege of creating a comprehensive brand book for Madecraft that captures their identity, mission, and design direction. This guide includes key visual elements like logo variations, color palettes, typography, imagery style, and tone of voice — all crafted to communicate the brand’s essence consistently across platforms. The brand book serves as the foundation for building a cohesive and impactful brand presence across digital and print media.
Pending Auto App
For Pending.com, I helped design an AI-driven platform that simplifies vehicle management by connecting owners to a secure, intuitive digital ecosystem. These app screens represent the Automotive Lane, where users can easily track, manage, and create a lifelong digital record for their vehicles. The goal was to create an experience that’s both user-friendly and informative, empowering owners to keep their vehicles connected to a central hub for all future needs.
Pending Website
For Pending.com, I designed the web app for their real estate transaction platform, powered by AI to streamline and simplify the entire process. This platform acts as a virtual transaction coordinator, offering users a seamless, secure experience for managing real estate deals from start to finish. The web app interfaces are designed for clarity and ease of use, helping agents, buyers, and sellers stay organized and informed through every step.
Stowed App
As part of a broader branding and design effort for Stowed, I worked on crafting intuitive, user-friendly app screens that streamline the storage booking experience. These screens represent the seamless interaction between users and the Stowed platform, allowing them to effortlessly manage their storage needs. From onboarding to checkout, each design decision was made with simplicity and efficiency in mind.
Pending Dashboards
For Pending.com, I designed the web app for their real estate transaction platform, powered by AI to streamline and simplify the entire process. This platform acts as a virtual transaction coordinator, offering users a seamless, secure experience for managing real estate deals from start to finish. The web app interfaces are designed for clarity and ease of use, helping agents, buyers, and sellers stay organized and informed through every step.e
Services
01
Crafting intuitive, user-centered designs that drive business growth and enhance user engagement.
02
Developing data-driven strategies that optimize digital experiences and fuel growth.
03
Helping brands create cohesive, impactful identities that resonate with users and drive recognition.
04
Delivering innovative product designs that meet user needs and align with business objectives.
Experience
Creative Director & Product UX/UI Designer
Freelance & ConsultingLeading product design and UX/UI strategy for startups, collaborating with cross-functional teams to drive growth and create user-centered digital experiences.
Creative Director & Senior Designer
Self.incDesigned and executed innovative digital experiences, leading UI/UX strategy for a variety of projects in the fintech sector, contributing to brand growth and user acquisition.
Senior Product Designer
RentTrack (Acquired)Designed product interfaces and crafted user-centered strategies, contributing to the scaling of the company to acquisition.
Product Design Lead
MadecraftLed the design of key product features, collaborating with engineering and marketing to enhance user experiences and support company growth initiatives.
Skills
100%
Figma
100%
Sketch
100%
Photoshop
100%
InVision
